Our Blog

Insights, tips, and hand-curated resources to help you build better digital experiences.

What AEO means for small business websites

SEO / AEO / SEMMar 27, 2026

What Answer Engine Optimization Actually Means for Your Business

Search is changing faster than most business owners realize. AI tools like ChatGPT and Google's AI Overviews are answering questions directly, and the websites that show up in those answers are winning a new kind of visibility. Answer Engine Optimization is the practice of making sure your business is one of them.

Website OptimizationWebsite DesignSEO / AEO / SEMMar 26, 2026

What Pro Sports Teams Can Teach Local Businesses About Web Design

Every day is Opening Day for your digital presence, people are searching for what you offer right now, deciding in seconds whether to call you or click away to a competitor. The question is whether your site is ready to win that moment.

Case StudySEO / AEO / SEMWebsite DesignMar 23, 2026

How We Helped Six Rivers Solar Turn Their Website Into a Lead Generation Machine

A behind-the-scenes look at how Mithril Media helped Six Rivers Solar — Humboldt County's leading solar installer since 1980 — turn an underperforming website into a passive lead generation machine. We walk through the specific problems we found, what we rebuilt, and why it worked, including a 400% increase in leads in the first month and a $1,200 client acquisition cost through organic search.

Website HostingWordPressShopifyWebsite OptimizationMar 20, 2026

What Is Website Maintenance and Why Does It Matter

Many businesses build a website and move on. Here's what website maintenance actually involves and why skipping it quietly costs you more than you'd expect.

ShopifyeCommerceWebsite OptimizationMar 17, 2026

How to Safely Maintain Your Shopify Store

Shopify handles a lot of the heavy lifting but not all of it. Here's what Shopify store owners need to do regularly to keep their site secure, fast, and fully backed up.

WordPressWebsite OptimizationMar 17, 2026

How to Safely Update Your WordPress Website

WordPress updates are essential for security and SEO but if done carelessly, they can break your site. Here's a step-by-step guide to keeping your WordPress site current without the risk.

Website DesignMar 14, 2026

Designing for Trust: What a 25-Year-Old Study Still Gets Right About Your Website

In the late 1990s, Stanford researchers asked how people decide to trust a website. Their findings still describe the web with incredible accuracy today.

Website DesignDesignMar 13, 2026

What is White Space and Why is it Important?

White space isn't empty. It's one of the most deliberate tools in a designer's kit and one of the most overlooked by businesses building their own websites.

Various website pages shown in different devices.

Website DesignDesignMar 12, 2026

Every Page is a Landing Page

Many visitors won't see your homepage first. With AI search and Google surfacing deep links directly, every page on your site needs to work as a complete introduction to your brand.

Website DesignSEO / AEO / SEMWebsite OptimizationMar 12, 2026

What Makes a Good Homepage

Your homepage has about five seconds to earn a visitor's attention. Here's what it needs to do in that window and how most businesses get it wrong.

Website DesignDesignMar 11, 2026

Typography Is Not a Detail: Why Font Choices Matter More Than You Think

The fonts on your website do more than display text. They shape how readers feel about your business before they've processed a single word.

Website mockup of the Original Pancake House

Website DesignDesignMar 10, 2026

Why Less is More in Web Design (and 5 Easy Ways to Simplify)

The instinct to add more to your website is always right. Learn why restraint is one of the most powerful design decisions you can make.

Female small business owner looking at laptop

Website DesignWebsite OptimizationMar 9, 2026

What Your Website Is Actually Saying About You

Your website is communicating with every visitor, whether you've thought about it or not. Here's what it might be saying and how to take control of the message.

Tips for improving local SEO for your business

SEO / AEO / SEMWebsite OptimizationMar 7, 2026

Why Your Business Isn't Showing Up in Search (And What to Do About It)

A practical guide to local SEO for business owners. Learn why specificity beats scale and how to actually show up in search for the communities you serve.

PodcastsApr 23, 2024

Listening Now: Typeface, Social Media and Avoiding Burnout

In this week's edition of "Listen Now" we share our thoughts podcast topics ranging from typeface to social media to avoiding burnout.

PodcastsApr 17, 2024

Listening Now: The Ezra Klein Show Talks AI in the Present and the Future

In our latest feature of "Listening Now", we take a look at a recent 3 part series from The Ezra Klein show on the role of AI in our lives today and in the future.

Website HostingWordPressWebsite OptimizationJul 5, 2023

WordPress Website Hosting: The Best (and Worst) Options Reviewed

Picking the right website host for your WordPress website is a crucial step that is often overlooked. Learn why the right WordPress host can make or break your site.

Website DesignWebsite OptimizationJun 27, 2023

Creating an Appetizing Online Presence: Key Considerations for a Restaurant Website Solution

Learn what it takes to create a restaurant website that drives more business and leads to happier customers.

Website PlatformsWebsite OptimizationJun 27, 2023

Website Scalability: Why Business Owners Should Consider Alternatives to Squarespace

Thinking about starting a website on Squarespace? Be sure to consider some of these items before you do.

ShopifyWordPressWebsite PlatformsJun 14, 2023

Shopify vs. WooCommerce: Choosing the Right E-commerce Platform for Your Business

So you want to start an online shop but you aren't sure which platform to use. Take a look at our helpful guide comparing the pros and cons of two of the most popular eCommerce platforms: Shopify and WooCommerce

Website OptimizationSEO / AEO / SEMJun 14, 2023

The Power of Image Optimization: Enhancing Your Website's Performance and User Experience

Curious why it's important to optimize your images for your website? Have a look at some of the key reasons why you should along with some recommendations on how to!

Got a project?

We'd love to hear about it. Tell us what you're working on and let's figure out how we can help.

Let's talk →